Saturday, November 15, 2014

Creativity - what is it?

How to be creative. I have gone through a long phase of doing things now imagining and creating a product that I can lay down some thoughts around this.


Before the 'how', the question of 'what'. What can be termed as creativity?

IMO, it should be something as a way of looking at a question, a problem and coming out with a fresh, new answer or solution to it.

The field of arts - music, painting, story, movie all require creativity , originality and the freshness in the way you express something. It is very easy to identify if a movie is a copycat of something else. Even if it is remade, there can be fine tunings done to a specific region, language or taste which shows creativity.

In technology, the first product that comes out in what can be a trend setter is a result of creative thinking. For example, iPhone even though a cliched example, is a creative vision of how a smart phone should be setting the trend for a generation of smart phones.

A Google glass or a driver-less car, even though the first in a series to come, is more technology centric and the former brings in a more augmented feature to your already existing smart phone of using eye movements to browse or trigger an App. Same with driver-less cars which are the next level or leap of thinking in terms of driving cars.

So, creativity is not just about a technology change that brings in a better comfort to the end user, rather it should bring in a sense of 'beauty' combined with 'utility' than mere 'utility'. Utilitarian enhancements cannot be termed as creative. It is just a enrichment of a existing thing.

Creativity has to be something fresh and new of even existing things, having a tilt towards beauty and what the eyes can see and admire than mere utility. This kind of rules out all things that you just get a utilitarian value. Thus the Google glass and driver-less cars do not fall into the bucket of creativity while a iPhone seem to be fitting the bill.

In software, some fantastic things with the user interface that helps you to use something differently can be termed creative. Though I have probably narrowed the definition of creativity a lot here, which many of you may not agree with, I feel a lot of software  like the OS and compilers that does the 'grunt' behind the scenes may not even appear for evaluation of being creative for a end user.

Creativity is not about the process. It is not about the how. It is always about the outcome. I can be creative in building a mobile app, but it is not about the way I built it, it is about the final outcome and how it has changed the way we look at the problem itself. If the outcome is fresh and new for a end user, then the work is a piece of art.

A very broad and more accepted meaning of creativity is about coming out with something that never existed before. I sort of align to this definition. This is the real creativity. Probably the invention of 'telephone' or 'theory of relativity' are all finest examples of creativity in science and technology.

That was not just utilitarian, it was a new fresh thinking about a problem and creating something out of nothing.

Thus I feel creativity is something that flips the way we are looking at things currently by miles enabling a totally new angle into a problem.

1 comment:

  1. Good blog,
    MHO, Success or failure can’t determine the creativity. Idea is idea though it fails or not setting any trend.
    Satellite radio is a good idea though it is failed. But, it gave transformation to satellite radio mobile apps.

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